
My Story
I’m Cat and I’m passionate about helping pet parents take control of their dogs' health.
At the beginning of my pet parent journey I followed every bit of conventional and traditional advice given to me by veterinary professionals, tv adverts and peers. Growing up we fed our dogs dried kibble and wet foods, and I believed that being a pet parent involved feeding my dog the same food every day from a bag or tin, taking them for a walk each day and making sure they were protected from nasties like parasites and viruses with monthly treatments and yearly vaccines in order to keep them healthy. Spolier alert…it didn’t.
In 2018, my world was turned upside down when I lost my Boston Terrier Betty at just 2 and a half years old. Betty was deformed and had complex physical issues, and in 2017 stopped eating, lost weight and became extremely fragile. At this point it was largely associated with pain in her deformed legs, and I was syringe feeding her prescription food for months with no improvements and administering daily pain medication following the advice I had been given.
Ultimately, in October 2018, Betty suffered a seizure that she really never came back from. We had a couple of weeks in intensive care trying to get control of her seizure and bring her back around, but no amount of drugs worked. After an MRI it became clear that we had to let her go because the damage was too severe. It was only after losing her to severe inflammatory brain disease that I discovered there were many more avenues I could have explored that maybe could have painted a different picture for her, something I carry with me every single day and that drives me to raise awareness for others to try and make a difference to them too.
Throughout our struggles, it was still advised to continue with vaccines and chemical treatments, and ultra processed foods, and so we did. Her brother Borris also started to suffer from seizures and was diagnosed with epilepsy in 2018, with his first seizure appearing after 3 doses of a chemical flea treatment given to me on prescription. After losing Betty I was forced down the rabbit hole and left wondering why this had happened to me.
It was then that I began to discover the mad truths about ultra processed pet foods and the deleterious side effects of chemical treatments that hadn’t been explained to me before. Falling deeper and deeper down rabbit hole after rabbit hole as I desperately searched for alternative ways to support my grieving boys and also Borris’ epilepsy which worsened after Betty’s death.
The next 5 years saw me researching, reading, studying and trialling different diets, lifestyles and methods in order to grasp better health and longevity for my pets as I longed to avoid the pain I felt with Betty and was determined to take control of my Dogs health and make informed choices for them.
It spurred me to start my own organic dog grooming product business in 2020 which ultimately turned into a natural pet shop too, and it motivated me to become formally educated in canine nutrition and holistic health so that I could share with the world what I had learnt to save them from any manner of horrific experiences that are possible without knowing the risks of traditional pet parenting.
The past 8 years have been a whirlwind for me and I’ve had to make sense of so much information about canine nutrition, holistic health and the toxic burden of modern living in order to figure out how we can apply it to our daily lives for the sake of our pets.
But I’ve done just that. I’ve explored every angle we CAN control from the comfort of our own homes. I’ve done the research. I live by that same code. And I’ve made sense of it for you so that you can follow a simple plan without having to scramble and search through missing bits of information trying to make sense of what’s going on.
It doesn’t happen overnight, it takes learning and it takes time and changes for you both. It takes being able to observe and connect with your dog to truly understand what they need, and it takes being confident in standing up for them and making informed choices on their behalf.
Whether it’s the all too real pain of losing your pet, or the anticipation of doing so; I FEEL YOU.
Canine health is in crisis, and we must be the ones to stop it. And you are more than capable.